The Research On Network Public Opinion Spread And Coping Strategies In Public Event

Network of public opinion is the public through the Internet, public opinion,willingness, mood and attitude of the public in the community.Public event is a hot issue of social concern, easy to trigger onlookers and hot netizens, forming hot network public opinion.Public event network public opinion has the important influence on the development and disposal of public events, which lead to the smooth solution of public event.The spread of the network public opinion is how public event, what are the factors affecting the network public opinion in communication; Network public opinion and public events and have what effect, and how to deal with public affairs network public opinion, this is a question of this paper to explore.Dog Meat In Yulin Guangxi Province were investigated based on the "day" event transmission of network public opinion as a case, analyzes its network public opinion transmission,transmission mode and characteristics of the propagation process of the perspective of public events;And on this basis, analysis the role of a public event network public opinion; Finally bring forward the coping strategies of public events network public opinion to provide the reference.Study found that a public event network public opinion spread into the incubation period, the dawn, diffusion period and recession period of four stages, the incubation period in the process of communication affected by historical factors, the network reported, the dawn is affected by network issues form, users continue to focus on, in the proliferation issue reported by media intervention, government intervention treatment, comments crisscross, authority to guide public opinion, the conflict between public events, such as, in the fading issue by the time factor, the balance of public opinion and the government handled well.A public event network public opinion is involved in the main body diversification level, the spread of interactive space, a variety of sound coexistence, emotional and irrational, the clustering network public opinion in network, etc.Positive role of public events is mainly to promote public discussion of issues in the network public opinion, networksupervision and promote the development of public events and solve, public opinion through the network public opinion about public events, the network public opinion to release the public mood; Negative effect of public events is mainly in increasing the control of public events, network public opinion crisis negative network public opinion worsening public events, network public opinion cluster phenomenon or trigger a real cluster behavior, etc.On the basis of the above, this paper argues that a public event network public opinion should be the government,media, public to deal with three levels.Firstly, the government should raise awareness,pay attention to the network public opinion; Establish an early warning system for the network public opinion; Information publicity and guide public opinion; To make good use of new media to guide network public opinion; The aftermath settlement,improve the relevant system. Second media should set up correct consciousness,strengthen the responsibility; Play to the role of the media in a public event network public opinion; Well communication and coordination function, etc. Finally, the public should be as a publisher of speech, rational; As an information receiver, know the facts; As an information promulgator, not to spread negative information, etc.