| This is the best and worst times.The development of network information technology has changed the form of citizens' participation in social affairs discussions.Social and social development in transition in China presents an unprecedented trend.Many changes have taken place in the fields of economy,politics,social structure and ideology.As people's ideology and concepts have become diverse in social development,the pattern of public opinion on the Internet has also changed.In this stage of China,many social problems have gradually emerged.On the Internet platform,the main manifestation is the spread and spread of the negative issues in the network,putting forward new requirements for the guidance of public opinion and the public opinion.Hierarchical curing as a negative issue of the network involves the interests of all members of the community trends.In the Internet era,the solidified rhetoric of class has become more and more fermented in the online platform and has become the focus of public attention.Different stakeholders competing for expression of opinion,formed a colorful network of public opinion.Therefore,the expression of solidified media discourse can be used as a case study to guide the current public opinion on the negative aspects of the network.Based on the theory of public opinion,this paper describes the current development of public opinion in our country from the perspective of new public opinion,explores many factors that lead to the wide spread of negative topics in the Internet,attempts to explore the multi-media expression of social network Network negative public opinion and the deep relationship between the macro,meso and micro perspectives to examine the network negative topic of the specific media discourse presentation;Finally,from the social governance point of view,the analysis of the importance of online media guidance to demonstrate the complex media Pattern to the guidance of public opinion brings the difficulty of governance,so as to guide the public opinion put forward constructive comments.From a descriptive point of view,the issue of "stratum solidification" in the online public opinion field shows a diversity of features.After analyzing the WeChat public related articles on "Curing in Different Stratums",we can find out that there is an endless stream of discussions on the issue of "stratum solidification" with a high degree of attention.The leading role of opinion leaders is obvious,and the topics deviate from the substance and emotion Guidance obvious;microblogging public opinion on the "class curing" discussion,involving a wide range of topics,the public attention is high,more derogatory than commendatory.In the expression of"solidified" expression in the process,there is the focus of the topic of transfer and emotional phenomena.After a frame-based analysis of news texts involving"solidified classes" in the mass media,one can find that mass media discourse has been trying to guide public opinion on negative issues.The mass media directly questioned the class curing itself,denied its existence,but did not give a reasonable explanation,triggering a new round of controversy in the field of public opinion.It can also be seen that the mass media initially defined the class hierarchy with a"risk" framework and later gradually shifted the focus from the "phenomenon"framework to the negative from the negative.From a normative point of view,we need to think about how we can better understand public opinions and realize the unification of public opinion governance and social governance in a changing public opinion pattern.From the perspective of social governance,this paper puts forward innovative suggestions on the public opinion guidance on the negative network issues:the government should establish a"good governance" thinking and strengthen the leadership of the media;mainstream use of new media platform to build a good ecological environment for public opinion;call for the dissemination of rationality,Improve the public's media literacy. |
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