Study On Internet Public Opinion Formation Mechanism And Coping Strategies

With the rapid development of social economy and the Internet popularity of Internet in China, and people’s life increasingly close links, because the network Itself has characteristics of openness, freedom, interactivity and group, the majority of Internet usersuse network platform to actively express their focus on social hot or views or opinions, the formation of network public opinion. At the same time, the network public opinion events occur frequently, because of the ability to respond to network public opinion, lack government triggered mass incidents will be not at all surprising, negative impact on society. Network public opinion is a great challenge to the image of the ruling ability, the credibility of the government. The network society is an important part of civil society, the network of public Opinion as the public opinion in Internet derivatives, essence is the expression of citizens in the real world, emotional attitude,willingness in cyberspace. Therefore. In the current information society with highly developed situation, improve the ability of dealing with the network public opinion of local government has been imminent.Network public opinion is the inevitable product of the development of the network information dissemination of network public opinion supervision, there for the current development of the demands of the public, all sectors of society, the public, government policy implementation is a good thing, is directly related to the construction of harmonious society in china. Played a very important role in the network of public opinion and political life and social life in today’s Chinese in. The author thinks that it is necessary to study the problem of network public opinion, the network public opinion to define the related concepts, make clear the formation mechanism and evolution mechanism of network public opinion, First, the network of public opinion related to define the concept; secondly, to clarify the formation mechanism and evolution mechanism network of public opinion, to analyze the characteristics and nature; again, analyze the impact of public opinion on social and government network created; and finally, to establish a network public opinion guiding mechanism, network public opinion in order to conduct proper and effective supervision, management and guidance.