Study On Coping Strategies Of Urban Tourism Image Public Opinion Crisis

City identity is a key part of the city's overall image.Its social identification is a long-term systematic project.The establishment process of urban image is the public's psychological construction process of cognition,attitude and emotion about the city.In the environment of highly developed media,mature mobile media and emerging media,urban public crisis is becoming more and more diverse.Urban image communication and crisis public relations are also facing unprecedented challenges.In the process of the formation of urban identity,public relations in urban crisis are very important,especially tourism public opinion.The management response becomes an important factor in the city image communication.Good city image not only attracts tourists,but also attracts funds,business opportunities,talents and resources,thus forming a strong market competitiveness of tourism destinations.With the "hospitality Shandong","seven colored Yunnan","romantic Sanya" and other outstanding slogans put forward,the city image has entered the era of reputation molding and management.However,with the rapid development and popularization of the Internet in recent years,a new crisis network tourism public opinion crisis has come into being when people move their mobile phones to express their opinions.From the incident of beating people in Lijiang to the delisting of Changsha orangzi scenic spot,the city image has frequently encountered the harassment of reputation damage due to the great spread of various negative news on the Internet,and the small ones affect the reputation of the main tourist sites in the urban tourism industry,and the great influence on the reputation of the world.As the breadth,depth and speed of global information dissemination are greatly improved,"small things change big",information fission transmission intensifies the frequency of public opinion crisis,and needs to strengthen the management of tourism public opinion crisis in the city image transmission.Based on the urban image communication system,this paper discusses the Countermeasures for urban tourism public opinion crisis.The article analyzes and summarizes the achievements and shortcomings of the current urban tourism network public opinion crisis response,understanding the important influence of tourism public opinion and its crisis management on the city image,and clarifies the important significance of the tourism public opinion supervision to the molding of urban image communication.In the urban image communication system,the author summarizes the three links of the urban image communication system,namely image perception,integrated communication and reputation restoration.Among them,the image perception in the urban image communication system can be used to early warning of the crisis of tourism public opinion,and the integration of communication can be used to promote the information release ability of the crisis of tourist public opinion,and the link of reputation restoration can be closely combined with the ability to repair the crisis image after the crisis of tourist public opinion.The author hopes to combine the urban communication system with the response to the crisis of urban tourism and public opinion.In order to improve the response ability of the crisis management of tourism public opinion,the author will create a good city image,and spread it out,strengthen the sense of the identity of the audience to the city,and develop the urban tourism.To maintain and enhance the brand image and competitiveness of the city,we should build a harmonious tourism network public opinion ecosystem.