A Study On The Spread And Evolution Of Internet Public Opinion Reversal

With the rapid development of Internet technology,modern society is facing a dramatic transformation,and various social conflicts are looming in the entire online world.Especially in recent years,the Internet public opinion is spawning a new form: The public for a specific event.The attitudes and emotions conveyed on the Internet platform have turned to opposites and tend to be concentrated,that is,the reversal of Internet sentiment.Lacking of the proper management and guidance will increase the uncontrollability of public opinion management,and it will easily lead to public sentiment crisis events or even social disorder.In recent years,there have been frequent public sentiment in the face of great reversals.Therefore,we must fully understand the elements and mechanisms of the reversal of public opinion,in order to find out its evolutionary trend and overall orientation.According to these laws,we must provide targeted guidance strategies in an orderly manner.At present,there is relatively little research on the reversal of Internet public opinion.This article takes the propagation and evolution of Internet public opinion reversal as an entry point to analyze this phenomenon in depth.This article is mainly based on systematic theory of cooperative theory,catastrophe theory and life cycle theory and other related theoretical knowledge,through statistical analysis,content analysis and social network analysis.Firstly,by selecting a representative sample of 47 public opinion reversal events as a sample of research analysis,and the five major communication elements in the process of public opinion reversal were extracted,and the dynamic mechanism of network public opinion production and reversal was discussed in depth from the dynamic point of view.Secondly,based on the type of reversal,five representative reversal incidents of recent years were selected.According to the characteristics of the evolutionary sequence of events and the evolution cycle,the trend of the evolution of the network reversal and the fluctuation process were roughly described.The incident of Luo Yixiao is chosen as a specific case to study.It analyzes the changing attitudes and focus changes of the lyrical subjects at different stages of the incident,and studies the overall tendency of public opinion changes.Finally,based on the rational and scientific cognition of the dissemination mechanism and the evolution law of the Internet public opinion reversal phenomenon,it forms an orderly guiding strategy and governance ideas,and promotes the healthy development of Internet public opinion.