The Emergency Public Opinion Management Under The New Media Environment

At present, China has entered the decisive stage of building a well-off society on schedule. In the new historical conditions, information dissemination environment has changed. In recent years, the domestic various unexpected events gradually increased, gradually increasing incident influence, influence range extension. Practice has proved that the emergencies has become to promote the healthy development of the economy and thirteen “Five-years” Plan maintain social harmony and stability, the smooth realization of the period of economic and social development goals, an important problem need to effectively cope with.To a certain extent, can effectively deal with emergencies related to the smooth progress of the party and national undertakings, is related to the whole Party and the people of all ethnic groups cohesion and centripetal force. Therefore, it is of great theoretical and practical significance to explore and grasp the new trend of public opinion guiding development, and effectively improve the ability of public opinion guidance and management. The rapid development in the historical process of Chinese informatization as the background, starting from the new media information dissemination characteristics, combined with the new media environment, adhere to the problem oriented, according to practical problems, the fusion of sociology and psychology, journalism and other disciplines theory, to investigate the incidents of public opinion evolution, analysis of the new development trend of the management of new media guide under the environment of emergency public opinion, the main characteristics of thought on the impact of incidents of public opinion, and extending to the emergency public opinion all aspects of generation and evolution of each stage, master guide management rules of emergency public opinion guide, summarize the management experience of emergency public power reduce incidents of public opinion in dealing with mistakes and shortcomings, in order to improve the environment of new media under the guidance of public opinion, emergency management capabilities provide improvement measures and strategies.