Under The Influence Of New Media In Emergency Response To Public Opinion Guidance

Human society has gradually entered a"new media"era, at this time, continuously updated technologies of electronic information collection, storage, information processing, transmission and display create a great variety of media types. The concepts of network, blog, digital, 3G,"P2P","we media", virtual communities and other new media become a popular symbol in nowadays society, and increasingly profound impact on our daily lives. Typical example , from a macroeconomic point of view, is the promotion of the community. Media guiding of public opinion in emergencies, is an important part of emergency measures which is influential and representative; coordination of the complexity of social relations, public relations and communication behavior of the importance of the news media's sensitivity, all refracted out here . The flow of public opinion and public opinion trends, is a level which reflect the communicators and the relevant decision-makers'behavior, and also has no doubt an important role in crisis resolution and processing.In recent years,"new media"which emergy one after another are increasingly widely and effectively used in the various crises of social contingencies, and also show more pronounced advantages than traditional media. The rapid development of the"new media"and their growing social influence, not only become a hot topic in the community, but also caused great concern to scholars. The"new media"create opportunities for the liberation of the power of words, the return of the flow of informations to disseminate norms to some point of view, the establishing of citizens dominatesd status, as well as deconstruction and subversion of the traditional concept of communication sociology, and created a new hot issue of solving social perspective. This study faces such a thought-provoking issues: how to grasp and norm the relatively guiding on the public opinion by social subjects order to facilitate resolving the crisis and maintain social stability in a new context and a unique social conditions? This involves an analysis of the pros and cons of new things, a global grasp of the transmission behavior on the special circumstances, the balance of the relationship between technological change and ideology, and a new understanding of the dissemination ideas. This paper also attempts to take the connected, objective, dialectical, and rational thought to analyze the affection which the new media produced to the behavioral elements and the existent meaning of the guiding on the public opinion, and derivative the study in specific time and stage to a comprehensive, systematic study. On this basis, discuss the necessity and the possibility of related mechanisms'building, and discuss the principles, means, methods and measures of the public opinion's guiding which the primary social organizations and persons ought to take in coping with the emergency in the"new media"era in detail combined with the corresponding concepts of communication from the reference of the experiences of the guiding on the public opinion in domestic and foreign countries. This provides the practical informations in introducting the study of the incidental behavior into the introduction of the standard track.