A Study On The Reconstruction Of Public Opinion Leadership Of Provincial Party Newspaper In The New Media Environment

Under the new media environment,social media platform has gradually become an important public opinion field.Under the diversification of communication subjects,the trend of "de centralization" is becoming more and more intense.How to effectively guide public opinion and condense social public knowledge has become an important topic of the party's news and public opinion work.Under the new situation,Chinese president Xi Jinping pointed out that we should respect the law of news dissemination,innovate ways and means,and effectively improve the party's news and public opinion's communication,guidance,influence and credibility.The provincial Party newspaper as the "mouthpiece" of local government need to change to traditional newspaper positions of public opinion to guide the situation,overcome their shortcomings and defects in the new situation,the construction of all media forms "party newspaper cluster",occupied the line of two public positions,and then constructing the news public opinion guide boost.As an important member of the provincial Party newspaper,Chongqing Daily has made deep media integration in the channels of communication and voice,exploring the establishment of the "central kitchen" mode and walking in the forefront of the national party newspaper group.Adhere to the correct guidance of public opinion through the good "core",strengthen the news thematic planning agenda setting ability,the spread of local good sound,accelerate the development of the theory of headlines "WeChat public number and other characteristics of the brand construction of the above made a series of results,a number of news works have been included in the national newspaper industry" textbook "case,media convergence the transformation provides empirical case has a certain reference value for the country to further accelerate the provincial Party newspaper.This paper is divided into six parts.The first chapter of the introduction part,mainly explains the background and purpose of the study,the news public opinion guide basic concepts related to the definition and correlation studies,the answer to why the need to "build" the reason,introduces the embodiment of related literature review,the theoretical significance and practical value,research object and research methods the difficulties and innovations;the second chapter is to create "the party newspaper media convergence cluster" voice platform,including the research of the "Chongqing daily" newspaper "reported a stickto positions to build a network platform," published in the "Chongqing daily" version of rural services for farmers,two micro end users,explore new construction to expand the integration of the two "central kitchen" mode of depth;the third chapter from the "orientation" sorting out of the "Chongqing daily" in the new media environment path package The political adhere to the correct direction,improve the political stance,stopped unhealthy,good public opinion,positive publicity leading public opinion;the fourth chapter focuses on how to set up the "Chongqing daily" news topics,the spread of Chongqing good voice efforts to carry out research,including a major news reports,let the characters of typical report encouraging and inspirational play increasing comment efforts to respond to social concerns three aspects such as the depth of focus;the fifth chapter introduces the "Chongqing daily" to cultivate brand characteristics--the theory of case analysis,WeChat public headlines,from the operating status,content analysis,effect analysis and other aspects of the research on the theory of headlines WeChat public number;the sixth chapter analyzes the practice of "Chongqing daily" all media development path under the arrangement six provincial Party newspaper in the new media ring The experience of construction of public opinion guidance under the circumstances.