Study On The Guiding Strategy Of Major Emergencies In The Provincial Party Newspaper Of Media Micro-blog On The Public Opinion

In recent years,as a new media platform for network development, micro-blog has broughtstrong influence. With the expansion of micro-blog, a lot of traditional media joined the linemicro-blog tide, Not only hopes to expand its micro-blogging media influence, but also be able toinject new vitality into the continuous development of traditional offline media. In these mediamicro-blog, party newspaper also through the creation of micro-blog platform, so as to spreadpositive energy, and in many major events also played an important role.In the face of the current development of the provincial party newspaper media.Makes theprovincial party newspaper media also want to seek new reported net model of integration throughthe creation of micro-blog. Because of the innate authority of the provincial Party newspaper,makes the provincial Party the first time to get the most real news in the face of majoremergencies and has a press statement on the initiative,so expand the provincial party newspapermedia micro-blog for major emergencies ability to guide public opinion, has become of thecurrent provincial party newspaper media micro-blog important development direction of thepointer.This article in view of the current development situation of provincial party newspaper mediamicro-blog were analyzed, and found that the current provincial party newspaper media for thepublic opinion guide of a major incident still exists many problems: in the informationtransmission, the provincial party newspaper media micro-blog on the press release is currentlyserves as a simple information the mouthpiece, and did not form their own unique point of view;In terms of fan group, a smaller number of the provincial party newspaper media micro-blog fans,low visibility, less fans about the forward information, reviews; In terms of public opinion guide,in the major events of public opinion guide effect is not obvious, sometimes there will be a fan ofthe opposite phenomenon.For this phenomenon, this paper studies the current provincial party newspaper mediainformation diffusion mechanism and characteristics of fans, southern daily, for example, selected the recent "violent terrorist event in kunming", through the analysis to find the current southerndaily in the information diffusion and fans to build on the existing problems and thus refraction ofthe provincial party newspaper media micro-blog by a series of problems.In view of the current media micro-blog at the provincial level in the lead in the opinion of amajor incident, the paper puts forward the corresponding solution strategy, through a full range ofinteractive enhance the ability of content production, strengthen the perfect online newspaper netfusion of common development, through to interact with celebrities, establishing extended theawareness of the microblogging platform, micro-blog matrix increase fans attention, thus tostrengthen the interaction with fans and strive to improve the provincial party newspaper mediaweibo in the public opinion guiding ability of a major incident.