Research Of The Film Tie-in Book Publishing In Big Data Era

In recent years, The Film tie-in book publishing boom phenomenon appeared frequently, causing academia, industry and other parties concerned. The Film tie-in book and television media, social media has a natural interaction, with strong characteristics of the Internet, thus subject to influences of media convergence and big data technology is more and more obvious, based on the big data of the Film tie-in book publishing research has become very necessary. Under the background of big data, how to reconstruct the book publishing industry chain of Film tie-in book, how to change the publishing business model of Film tie-in book,so as to open the way to break through the traditional publishing industry, which will become a problem can not be ignored. For the above reasons, this paper researches on the Film tie-in book publishing industry restructuring based on large data, optimize the book publishing and management process, promoting the sustainable development of the Film tie-in book publishing industry.This article uses the literature research, the case studies, the qualitative analysis and the data analysis method, divided into seven chapters to start a systematic study. First, an overview of the development Film tie-in book publishing were systematically discussed,analysis on the phenomenon of the Film tie-in book publishing upsurge and the feasibility of its publication for the perspective of communication. Then according to the theory of big data analysis and the establishment of large data application model, tap the value of the enterprise and user data in the Film tie-in book publishing.Finally, the paper discusses the mode of production of the film tie-in book content driven by big data of video website, literary agency network and social media in detail; Put forward precision marketing, brand community marketing, and other marketing model of the film tie-in book based on big data; Combining big data analysis technology with the actual publishing case, Put forward innovation and feasibility publishing business model of the film tie-in book.Today, the big data has become the core competitiveness of multiple areas of development, the film tie-in book publishers can rely on the in-depth excavation and efficient application of big data, to actively explore the innovative content production,marketing and business model of the film tie-in book based on big data, Eventually create a healthy ecosystem of the film tie-in book publishing, with high-quality film tie-in book to get more market and consumer recognition, So as to provide a reference for the transformation, upgrading and the future development model innovation of the entire publishing industry In the era of big data.