The Analysis Of Interaction Situation Between Domestic Books And Television & Flim

It seems like the industry of television and film and book publishing industry are totally different. However, those two industries have intercommunity in the aspects of consumption behavior psychology and the core of creating content. The intercommunity makes those two industries have possibility to interact. During the initial period, the development of television and film relies on the abundant content from the book. Due to the situation that customers changed their psychology during the past years, the book publishing industry faced the depression. The television and film industry expanded successfully. Nowadays, the television and film industry improves the development of book publishing industry. Some books related to TV series and film obtained outstanding achievement. At the same time, television and film continuously absorb the essence from the books. Some popular books still have influence on the result of television and film.The induction method of interaction between television and film, books can be based on their appearance sequence. For instance, the book is published before the television and film’s publish. Or the book and television and film appeared at the same time. Or the television and film is published before the book. Every year,20 thousand kinds of books emerges in the market. Also, the book market possess large number of contents. Those contents obviously provide considerably ample scripts for television and film. Some popular books will be chosen by entertainment company. Increasingly number of book publishers emphasize on publishing the books related to the film and TV series. On one hand, book publishers can accumulate their programs and projects. On the other hand, they can attract audience in order to guarantee the economic profit. The book industry has a lot of production. However, this industry has few profit. In addition, the advertisement of book face some problems such as the fund and number of production. In contrast, the television and film has higher cost in production and enough fund for advertisement. As a result, the advantage of TV series or film is beneficial to the advertisement of related books. The publishing of related book from TV series and film becomes the method to obtain more profit.Compared with publish industry, the industry of television and film will got high profit after the successful manufacture. Apparently, the television and film industry is totally dominant. That’s why the film and television company refuses to interact with the affiliated books. After buying the TV and film copyright of the book, television and film company is not willing to cooperate with the continuous publish. Although the domestic book publishing has less profit, it still possess complete and huge distribution system. Actually, the excellent cooperation between book, television and film industry will provide a lot of benefit for the advertisement of TV series and films. The film "The Promise" and "The Stolen Years" are good examples of interaction with book publish. Both of them prepared for the scheme of book publish during the time of filming. However, the "The Promise" got ordinary effect due to the failure of film. "The Stolen Years" got success not only in the film but also the affiliated book. The book publisher which possess abundant resource should not wait for television and film company to buy the copyright. It is significant for publishers to transport the copyright and providing chance for book to be the TV series and film. This behavior will improve the positive interaction between book, TV series and film.Whether the publish industry or television and film industry should insight the future development with the cooperated attitude. On one hand, the publish industry can absorb creating experience, marketing experience from the television and film industry. On other hand, the television and film industry has to pay attention to the collaboration with book publish industry. Also, it is important for television and film industry to evaluate the related books as the source, auxiliary and extend. The book, TV series and films can be mixed together as a huge cultural production in order to help each other and influence each other.Generally, many copyright dispute still exist in the case of interaction between TV series and book. Most of the cases focus on the situation that author sell the television and film copyright. The company employed the scriptwriter to create the film or TV series script. The origin of the dispute is that the scriptwriter has not got the permission from the book’s author to rewrite and publish the script. In order to obtain the attention on the books from audience, the book publishers bundled itself on the influence of TV series and film. As a consequence, the book failed in the content. This behavior of publish has no sense. Those are problems appeared in the interaction between the book and television at the present stage.Nowadays, the research project focus on the books, television and film’s interaction, influence, progress of development and analysis of communication theory and so on. The above aspect are excessively theoretical. This article is based on the practical. Also, this article combs, induces, categorizes, fuses and definite the cases of interaction between books and TV series and films in order to form a set of formulation methods. The formulation methods can be consulted by the film producer and book publisher. The film producers and book publisher can refer to this article for cooperation in the new media era. At the last of the article, the author will list the problems and phenomenon in the progress of interaction between domestic books, TV series and films. In addition, author will attempt to propose the solution strategy.