Research For Transformation To Digital Publishing Of Privatelyprivately-run Book Industry In China

Perfect combination of technology and publishing is the main theme of thedevelopment of the digital publishing industry.The Private book industry as animportant force in China’s traditional publishing industry, optimize the innovation ofprofit pattern, find the feasible private book industry digital transformation of theroad.This will be the Private book industry as the research object. On the basis offurther sort and understand the private book industry and the concept of digitalpublishing, the meaning of digital transformation of the private book industry hasbeen defined and comprehensive analysis of the internal and external reasons for itsdigital transformation has been made.Depending private book industry mode of existence, analyzes including privateBooks, private bookstores, private issuance of corporate and comprehensive privatebook industry enterprises are four different types of private book prices digitaltransformation of the status quo, to extract its presence in the digital transition processissues, including the digital transition and hybrid multi-mode, digital industry chain isnot perfect, digital integration of industrial chain ineffective, profit model is not clear.The analysis of its own reason; yet to break through the problem from the field ofdigital publishing, including digital technology standard is not unified, digitalcopyright protection difficulties, analyses the external causes and laws and regulationsare not perfect, so as to put forward the concrete path of Private book industry of theenterprise alliance cooperation in building the digital publishing platform, construction andintegration of the digital publishing industry chain, optimization and innovation ofprofit pattern, establish and perfect the system and policy. Finally, take “Tian Zhou”digital transformation practice for example to presents its digital transformation ofideas and practical achievements, and analyze the causes of the problems and issuesof its digital transformation, thus providing a reality for our private book industry inthe digital transition reference.