Research On The Current Situation And Development Strategy Of The Integration Of Book Publishing Industry In China

In recent years,with the improvement of information infrastructure,smart phones,personal computers and other service terminals have been rapidly popularized,and the data is showing an explosive growth trend,In order to adapt to the development of the times,book publishing cannot rely on the traditional development mode,but should actively seek the development outlets.In the context of complex and diverse data types,low data value density,and difficulty in data processing and analysis,an innovative and integrated development path is explored.Book publishing enterprises have always been greatly influenced by the new environment and new technology.This is no exception,driven by the wave of reform.many scholars have discussed the transformation of book publishing industry.The emergence of new ideas and new technologies has a great impact on the resource construction,marketing services,survival and development of book publishing enterprises.Based on the existing research results,it expounds the concept and related theories of industrial integration based on the research status at home and abroad.Based on the dynamic cause of industrial integration,it summarizes and analyzes the modes of innovation and integration development of China's book publishing industry under multiple business types.This paper summarizes the new environment faced by the book publishing industry in China,analyzes the achievements of the integration development of the book publishing industry,and finds its experience and advantages in the integration development,and analyzes the problems existing in the innovation and integration development of the book publishing industry in China and the causes of the problems,this paper holds that book publishing enterprises should not be limited to the traditional publishing and distribution of paper books,but should carry out innovative and integrated development in the current trend of diversified business forms,actively expand the business field,extend the industry chain in a three-dimensional way,conduct multidimensional integration of media business market around the theme of book publishing,and give play to the greater value of the book publishing industry.The development strategy of innovation and integration of China's book publishing industry under multiple formats is put forward,in order to provide reference for innovation and integration development of book publishing industry from the perspective oflibrary and development and utilization of information resources.