Research On Book Pricing Mechanism Based On Publishing Industry

Book is a special kind of commodity, which both has the economic properties and social attributes. Therefore, the book pricing not only belong to sectors of the economy, but also belong to the national policy areas. As an important proposition of the publishing industry, book pricing mechanism is being concerned in national and publications. Historically, China had records of book pricing. After the founding of new China, with book publishing system undergoing several major changes, the book pricing system has made a corresponding adjustment. From free pricing period to press printed piece pricing, then to control profit, gradually open up the book price until now, the book price is determined by publishers. The book pricing system changes have been accompanied by the development of the publishing industry. After solving old problems, new issues will continue to show. This paper researches on the book pricing problems arising publishing industry at present, and the strategies and methods of book pricing mechanisms.This paper is divided into five parts.Chapter I is introduction, which advances the background and significance of the topic. And then summarizes the status and strategy of book pricing. Then, introduces the definition and the functions of the book pricing, as well as the basic methods of book pricing.Chapter II explores the ways and means of pricing in China history and the changes of book pricing mechanism after the founding of new China. In this chapter, three evolutions of book pricing system since reform and opening up is focused on analysis.The third chapter comparative analysis the affecting factors of the book price at home and abroad, based on the value cost, supply and demand and economic policy, also the differences and similarities of book pricing among countries. This chapter focuses on price mechanisms, fiscal policy, copyright protection and the distribution of interests in industry chain.The fourth Chapter suggests that book price is currently troubled by publishing industry, regulators and readers in China. This chapter discusses the status of book price, existing problems and the causes, points out the three problems, which are book prices do not reflect book value, price mechanisms could not reflect regional differences and discount war erodes publishing profits. At last, analyses of the causes of the problems.The fifth chapter gives suggestions to perfect book pricing system in China, from the ways of speeding up market reform of the publishing mechanism, strengthening the Government's macroeconomic control, strengthening industry self-regulation, based on the basis of the preceding chapters. In the end, this chapter put forward a suggestion that establishing a fixed price system guided by the market.