Study Of The Continent Since The Reform And Opening Up Of Private Book Publishing Industry

In the transforming process of China's book market from planned economy to market economy, due to a number of historical factors, state-owned book industry can not meet the huge demand of book market in terms of book production capacity, variety structures and distribution terminals.Therefore, the first batch of small bookstores and bookstalls appear in the downstream retailing process of the book publishing industry to serve as the "backup" force of Xinhua Bookstore System to solve readers'"difficulties in buying books".Supported by flexible mechanism and profit-seeking passion, some of these small bookstores become stronger gradually and develop into non-governmental-owned distribution group companies in scale, who were awarded the "general distribution right" and thus "on equal footing" with Xinhua Bookstore. In the meantime, a great number of book companies, driven by the dual factors, i.e. the commercial rationality of seeking capital appreciation and humanistic ideal of "publishing classics", even penetrate into "book planning", the core domain of book publishing, form a batch of book planning companies with competitive-edge in educational publishing and mass publishing sectors and pioneer in current educational philosophy innovation as well as the trend of mass reading. However, the crucial "publishing channel" remains a pending problem.Up to 2009, non-governmental book industry prevails in China. There had been 110 thousand non-governmental-owned bookstores,30 thousand of which are book companies related to publishing and planning businesses,accounting for half of the book publishing industry in China and becoming real "new emerging force" and "important integral part" of book publishing industry in China.In 2001,China joined in the WTO and foreign capital began to be pumped into book publishing industry;with the deepening and development of press and publishing system reform in China, the competitive-edge of stated-owned book industry is broken through and enhanced. Under new historical background and industrial environment, non-governmental book industry plunges into an unprecedented industrial sea change.Aiming at non-governmental book industry and by placing it into the macro background of a time when reform and opening up as well as transformation of book publishing system occur, this research discussed and analyzed the issue of non-governmental book industry by focusing on such matters as the history and momentum as well as industrial layout and current situation of non-governmental book industry, publishing innovation in mass publishing sector, industrial interactions between non-governmental and stated-owned book industries as well as the historical contributions and problems of non-governmental book industry.I will strive to make this research both by retrospection and outlook, to interlace them together and to analyze thoroughly by unveiling it from history longitudinally and from reality transversely.The basic framework of this research is as follows:The first chapter introduces the background, theoretical framework, subject matter, significance, normal form, analytical thoughts and approaches of this research.The second and sixth chapter, in combination with the background of time, looked back to the multiple historical momentums of the course and rapid development of non-governmental book industry since reform and opening up.The third chapter adopts the sectional research method to analyze the basic industrial layout of non-governmental book industry first and then describe the current situation of some typical non-governmental book companies. The fourth chapter specifically probes into the commercial exploration of non-governmental book industry in the mass publishing sector. The development of mass publishing indicates the marketization of book publishing in a country, and the non-governmental book industry is the most active in mass publishing sector, achieved outstanding performance and innovated the commercial operational mode of book publishing of China.The fifth chapter probes into the interactions between non-governmental and stated-owned book industries. Since the reform and opening up, the non-governmental and state-owned book industries experienced three major stages characterized as supplementation, conflict and cooperation successively and the non-governmental book industry serves as the important incentive for the innovation of state-owned book industry.The seventh chapter discusses problems including the historical role, strong points, shortages and improving measures, etc.for the development of non-governmental book industry. Since the reform and opening up,non-governmental book industry plays a significant role in improving the quality and efficiency of China's book publishing, promoting the book publishing to transform to intensive management, facilitating the optimization of book publishing resources and production elements distributions, achieving the diversification of investment subjects, easing the underinvestment of book publishing and implementing industrial restructuring of book publishing, etc. However, there are also lots of problems in dire need of enhancement.The final conclusion part places stress on the discussion of some significant theoretical problems constraining the development of non-governmental book industry and brought forth several constructive suggestions on the development of non-governmental book industry in the future.Since the reform and opening up, the development and role of China's non-governmental book industry are quite obvious. Nevertheless, as being situated in the "Grey Zone" for a long time, it is on a disadvantageous position in terms of political status, social image, industrial reputation and even media construction,which thus affected the further development of non-governmental book industry as well as the progress and quality of publishing industrial integration in China and damaged the value of China's book publishing as a whole.To make China's book publishing stronger, we must, in the principle of respecting history, respecting reality and respecting regular patterns, release the advanced productivity of non-governmental publishing, wake the creativity on book publishing and solve the problems of non-governmental book industry both in terms of cognition and practice, for cognition is the forerunner of practice.In the light of this, the research strives to combine qualitative research and quantitative research, make an all-round examination of the existence and evolvement process of non-governmental book industry under the broad context of political, economic, legal, cultural, social, educational and publishing industry development, try to trace back to the history,probe into the momentum, analyze the mechanism and nature, make the roles clear and discuss its status in the hope of benefiting the goal that the non-governmental book industry and China's book publishing would get stronger, achieve the "boom" and "walk out"...