The Publishing Innovation Research Of Original Science Fiction Book In China

This paper discusses the definition of the original sci-fi books, on this basis, the review of science fiction published in five major stages of development and points out the science fiction book publishing has entered a new period of development. The article also reveals the spread of science and technology value, economic value and entertainment value of science fiction books, points out that original science fiction publishing research is helpful.In the above as a starting point, the original sci-fi books as the main object of study which published in 2011-2015, though compared with the original science fiction books which published before 2011, found that nearly five years original science fiction book publishing market has shown a good trend. However, due to the immaturity of the market,there are still some problems in original sci-fi book publishing, such as a single marketing,lack of professional writers, narrow distribution channels, reader demand difference. Problem increases the difficulty of the original sci-fi book publishing, publisher's innovative publishing should stand on reader's point: Including heterogeneous publishing, large-scale publishing, holistic marketing, seek state support, these strategies are based on publisher who considering the complicated contradictions of science fiction book market, so they can better promote the original sci-fi book publishing market healthy development.