An Analysis Of The Current Situation Of Science Fiction Publishing In China Since The 21st Century

This article first to the development of Chinese fiction is divided into four stages to comb,and points out that the 21 st century China science for development,evaluate the publishing value of science fiction from three aspects,i.e.,mass communication,the industrial economic value and value of literary theory,then sort of relevant literature,research purpose and research methods.Based on the above content,this paper analyses the present situation and problems of the publication of the Chinese fiction in the 21 st century,with China's science fiction published scale explosive growth in 2012 as the time limit,is divided into two sections,respectively from the national total amount and open book best-seller list to get the data,summarizes the domestic sci-fi publishing market characteristics in different period,and comparison analysis,found that Chinese science fiction published market is: The scale is limited,the number of imported Copyrights is larger than the number of original works,and the number of original works is less,the publishing house is more willing to introduce Copyrights,the interactive development of adult science fiction and children science fiction,series publishing is valued.After 2012,science fiction on open book seller list,we can observe the audience market situation to acceptance of science fiction: the public acceptance of original science fiction is very high,Liu and the "three body" for many years on the bestsellers,part of the mainstream writers try to type in the literary world literature creation also achieved good sales performance,readers in the Internet era of interesting short more interested in science fiction stories;Chinese readers are more likely to buy and read western classic sci-fi works with imported copyright.Among all the newly imported foreign sci-fi works on the list,the works of American writers account for the largest proportion.In addition,the science fiction publishing modes of popular works mainly include the joint publishing of magazines or private book companies with traditional publishing houses,and the separate publishing of traditional publishing houses.From the best-selling list,it can be seen that the public's acceptance of science fiction works is still dominated by high text quality and lightweight design forms.They show a sense of familiarity and identity with original local science fiction content,while they hold cultural curiosity towards western science fiction.Summary of the 21 st century Chinese fiction publishing market characteristics and trends,namely,publishing are small in size,text hard science fiction style with Liu as the leading style,there is also a great play space at the same time,the digital publishing platform is science fiction for the development of contemporary science fiction published brings new opportunities,science industry chain are also gradually improve,then a SWOT analysis for China's science fiction publishing market.The end of the 21 st century are put forward on the development of Chinese science fiction publishing market,the first thing to grasp the development trend of "generalized science fiction",second from the selected topic planning,large-scale publishing,marketing science fiction novels published in the form of innovation,finally,based on the development of the science industry,in order to stimulate the original vitality,creating digital publishing platform,the whole development of copyright science text,policy support,as the way,coagulation hearts meet force to increase the heft of science fiction published.