The Research On The Image Of Hebei Province In We Chat Official Account

With the rapid development of economic globalization,exchanges in various regions have become more frequent and competition has become more intense.How a region conforms to the trend of the times,seizes opportunities,and stands for the forefront,not only needs strong economic hard power as a support,but also needs cultural soft power to escort it.As an important part of soft power,regional image plays a key role in the development of a region.In 2014,the national strategy for the coordinated development of Beijing,Tianjin,and Hebei was formally proposed.Zhangjiakou,Hebei Province,will cooperate with Beijing to organize the Winter Olympics in 2022.On April 1,2017,the Central Government announced the construction of Xiong'an New District.This series of policies are all aspects of development in Hebei Province.Provides a vast space,Hebei Province is currently in a historic window period and strategic opportunities.But now the overall impression of the outside world in Hebei Province still remains in the stage of economic underdevelopment,poor air quality,and fast rising house prices.These impressions are very detrimental to the promotion of the overall image of Hebei Province and are also constraining the further development of Hebei Province.Therefore,the construction and dissemination of the regional image of Hebei Province and the enhancement of soft power are very important for the development of Hebei Province.With the rapid development of mobile Internet technology,new media has become the main way for people to understand information.Wechat has become an important platform for people to understand information based on their remarkable superiority,and plays a decisive role in spreading,shaping and enhancing regional image.Therefore,this paper selects the“Hebei Daily” WeChat public platform with certain authoritative and influential power in Hebei Province as the research object.After analyzing the data statistics and content analysis of Hebei Province's news reports in the platform,the paper concludes that Hebei Province's politics,economy,and culture The overall positive image of the media was displayed in allaspects,but there were issues such as unbalanced reporting issues on the platform,which led to the incompleteness of the media image in Hebei Province.Therefore,the specific recommendations for the inadequacies of the final,so that the "Hebei Daily" WeChat public platform to better present the media image of Hebei Province and promote the development of Hebei Province.present the media image of Hebei Province.