The Shaping And Spreading Of The Female Image In The Network Group Events

The explosive growth of information and the great change of transmission mode come with the development of worldwide net, new media technology and mobile terminal technology. Traditional pattern of public opinion has been broken and the substitute is the new pattern of the rise of folk public opinion and the digestion of mainstream authority. At present, our country is in a period of comprehensive deepening reform. Social contradictions are complex and natural disasters occur frequently. The normal people would make the fact spread through social media, such as micro-blog and wechat in very short time once related social intermediary event happened. Sensitive social intermediary event exposed in the Internet will lead to the out looker so the network group event occurs. It is easy to understand that the event makes negative influence on the social stability of our country and economic development. It is very necessary to find out the solution to solve the network group event efficiently.The female as the main body of the event is not the minority in most of the network group event. Female, born of the other and the disadvantaged, is the natural reason to provoke social "Empathy" outbreak. Writer finds out that the shaping and spreading of female image make unique influence of the cognition, psychology and behavior of the information audience and it may change the development even the result to some extent, for example, the event of Guo Meimei, Zhu Ling and Deng Yujiao.Hence, the character of shaping and spreading of female image and how to do it play its active effect to avoid negative influence in network group event and work for guidance and response of the event, which is the main point of the analysis and description of the essay.In conclusion, with the background of new pattern under the period of network and in the aspect of female image of network group events also combining with the heat point of shaping and spreading, audience interaction and meaning generation, the essay analyze the shaping and spreading of female image in the event of network group with followed parts. Firstly, description and analysis of the concept of the shaping and spreading of female image in the event of network group. Secondly, the method to achieve and difficulties it may faces is discussed. Last but not least, the strategy analysis of it is proposed.