The Research On Female Image Analyze And Public Opionion Guidance Strategy In Emergency Events

With the continuous development of social economy in our country, economic development has made tremendous achievements, and the whole society is undergoing profound changes. But the supporting mechanism is not perfect, imbalance in the distribution of wealth, leading to a sharp contradiction and friction between the various interest groups in society, interests conflict, and the frequent group events. A series of female image-related emergency events happened, in the media presentation of the female image always influences public opinion in emergency events reported. There are stereotypes and many other problems while female image reproduced by the media, opinion guidance in emergency events are facing new challenges.The female image in media reports is the main object of study in this paper, analyses female image characteristics in emergency events and evolution of public opinion with the use of theories about media and women’s studies, which is based on typical cases. The second part of this paper presents how does the media to build female image in emergency events from many latitudes and its problems, basing on the interpretation of female image in traditional media, and illustrates the impact on public opinion through case studies. Exploring the formation of female image from both positive and negative aspects, analyzing the symbolic annihilation of female image from four aspects in the third part of this paper. This paper proposes recommendations for repair female image to solve the previous problems. Finally, this paper advises that opinion guidance in emergency events should be constructed by from the construction of the three aspects, which are gender thinking, emotion recognition system, institutional construction.