The Research Of Female Images In Sina News Rankings

When "Media and female" study introduced China, it has became a hot topic in the news field, and in this study, the analysis of the female images in the media has been enduring heat. The era of science and technology progress, news and information gain more and more dependent on the network. Network media news in the ranking is based on netizen hits, this is a direct response to news readers accept and focus a reflection, thus capable of embodying the of the female image in the network media construct reality.Based on the literature method, content analysis and text analysis as research methods, combination of qualitative and quantitative way, select the year of 2015 Sina news ranking of three representative list of women reported as sample were analyzed, and Expect to a year for the reaction cross section current concerns for women and women reported in Internet.Reported in this article, through age, role, content, the inclination of the variable as a standard analysis of Sina news rankings in the press out the total number of ranking, reviews, pictures, ranking the content analysis and text analysis, find out news of young women and star is still the focus of attention, negative reportsfrequent appearence, women as sexy visual symbol exists in people’s cognition, the traditional female image stereotypes still exist. But in the process of text analysis found that, with the development of society and the network of female image stereotypes appeared the trend of the deconstruction.In women’s news, political and business elite women high-profile, female star is no longer just the skin white beauty is ornamental, can see many stars in the social public welfare activities. Through the analysis of the causes of female image rendering, learned that stereotypes from traditional ideology and consumerism culture in detail, and the psychological effect of people in the society. At the same time, with the development of the era of female image stereotypes and loose, that is the advance of national policy, the improvement of female education and women’s economic independence under the joint action.The reconstruction of female images in network era need the joint efforts of the government, media and society as a whole, especially the women themselves, must be good at grasp the discourse so as to change the status quo of the current female image stereotypes as soon as possible to improve women’s status, as soon as possible to promote equality between men and women and promote social progress and harmonious development.