Analysis The Shaping Of Female Image On Female Website

Internet is becoming an indispensible part of people’s life, female websites are influencing women’s logic, concept and living style by broadcasting various information. This paper focuses on the analysis of the title text, pictures and channel section-there aspects, the main characteristics of content of the female website is shown and meanwhile the different emphases in commercial female website and official female website can be found in a obvious way.According to the statistics of female websites’content, this thesis concludes that female website as a female communication platform, carrying out the obligation of female subject consciousness, shaping the self-confidence, delicate and strong ambition female image. At the same time, under the influence of consumerism and Chinese traditional culture, the female website still holding the stereotypes of women, the images of excessive pursuit of material, emotional abnormalities and raising children still appeared. Especially the seldom concerns about the female internal thoughts.Issues of shaping women image on women websites are analyzed in this paper, and some constructive solutions to them have been proposed. On the whole, female websites will need great effort from women, whole society, and themselves to reach an ideal, balanceable status.