Research On The Development Strategy Of Network Original Video Program

With the progress of science and technology, the Internet industry got rapid development. Various forms of network video programs also arise at the historic moment. Since 2007, the major video sites to get rid of the television rights of the high pressure, slow of excessive dependence on film, television, etc, to seek for the sustainable development of its own survival, are opening up new competitive space, aimed at homemade program, homemade drama began competing power. Combined with the improvement of living standards, the application of network technology, the emergence of various kinds of intelligent terminal, also makes the media become diversified and has given rise to the emergence and rapid development of the media, almost all Internet users around the world have the freedom to participate in the public voice environment more relaxed, the all kinds of original video made by individuals, organizations, etc. Original video network program and therefore with the theme forms and production of low cost, strong interactivity, their advantages, such as the advertising form more easily in just a few short years time has achieved good social effect.As the audience is more and more high to the requirement of all kinds of film and television content, network competition intensifies, the audience attention distribution and transfer, the original video shows it is difficult to obtain larger market gains is difficult to meet the needs of the audience. Original video program progress is difficult to form their own brand and even most of them unknown, therefore, each big mainstream video website and the media started to build their own original video program. After efforts have been the initial results, but on the original video program to build network development strategy, is able to draw lessons from the experience of the relatively small, not form a unified path can only move forward in the exploration.This article is based on the present situation of network original video show, the view from the perspective of a more comprehensive practice in original video shows an overview of the current network, and emphatically analyzed the typical case of "UFO talk" at the same time of learning successful experience, combined with network now original video shows the problems in the development, put forward some Suggestions and countermeasures, a period of time for the future network to a reference on the development of original video program, providing a direction.This article consists of four chapters of the introduction and main text, first of all, the introduction part mainly discussed in this paper, the research background, research purpose and research significance, and combed the theory at present are the study of this subject and research method, and accordingly put forward in this paper, the innovation points and research train of thought. The first chapter is an original video network to carry out a comprehensive overview, development of the definition and types of such programs, interpreted and unique advantages, facilitates this project have an intuitive understanding and basic knowledge. The second chapter from the original network video shows the status qua analysis, analyses the profit pattern, national regulation under the policy of the show and the problems existing in the development of three aspects, from the present situation of the situation caused by thinking. Third chapter in " UFO talk", for example, from two aspects of program and the content of the marketing strategy is studied, focuses on the orientation, content, profit strategy from several aspects, analyses the branding and successful ideas for the show. In the fourth chapter on the analysis of "UFO talk" that such shows some revelations of the development strategy. First of all to go brand strategy, shaping good show image and word of mouth, highlights its own difference; Second, the program should create their own culture, show rich cultural connotation, form the correct value guidance; Finally, strengthening the cooperation of the online media platform, broaden the derivatives development, realize the industrial chain integration, to create greater value.