The Present Situation Of Our Video Website Self-made Talk Show And Development Strategy Research

According to 《 the 35 times China Internet development statistics report》,according to data by December of 2014, network video user 433 million, an increase of 4.78 million at the end of last year, user utilization rate is 66.7%. With the rising of network environment, thanks to watch video on the mobile end to fill in the user fragments of time, the advantage of the available anytime and anywhere, making mobile video users rapid growth.Under the trend of development, China’s Internet video site to grab the user resources, market competition is increasingly fierce, video website how to win the competition is becoming more and more urgent. However, the copyright of the high cost pressures and common content homogeneity phenomenon, has become the bottleneck period of video website development. Choose what the content of the video to attract the audience to click website, how to out of one’s own way, become priorities problem for video site’s to solution, as well as the direct power of breakthrough.Youku in 2007 launched a homemade talk show "morning call",the show was four stage become the number one of the website video show list,under no doing any advertising, become a homemade video site representatives of the success of talk show, also make youku get huge click.In this paper, by analyzing the present situation of our homemade talk show, and the existing problems, to choose our homemade talk show, youku’s "xiao said" the successful model, this paper will be in the eye on the website of homemade talk show chain of transmission terminal audience, makes every effort through to the audience level by the point and the analysis and investigation, analysis, "xiao said," the secret of success- how does it fit with the market, how the aesthetic needs of audience with the video web site fit, won the audience recognition, and summarized a set of suitable for homemade talk shows benign way of video web site, in the hope of contributing to the benign development of China’s video website industry a little of their own power, as well as basis for future related research.