Study On The Original Programs Of Video Websites

In2011. has been hailed as a original video websites programs the start of the implementation. Relying on China’s online video industry represented by youtube to share mode through the first five years. Hulu since2009model represents genuine change trend after become a consensus, online video industry has suffered a "bubble" of copyright. In2011,more can meet the demand of audience features and Internet features online original programs became the new trend, Video websites gradually to the evolution of network television formats. Nowadays, original programs has become a online video industry is the core of the next round of competition.This thesis choose original programs of video websites as the research object, comb from the definition and the type, origin and development, content model of video websites.Clear the definition and type, development course and the causes of emergence of original programs of video websites.On this basis, to discuss the current video website content characteristic and the production mechanism of original programs, analysis of the development problems. Combined with successful cases for its characteristic development suggestions are put forward.In this paper, we study found power is current our country commercial video websites first original program, mainly composed of variety entertainment programs,and present characteristics of "light" and "quanta". On the production mechanism, original program of video websites mainly by sowing separation and building professional team combination of content production,and Implanted through to pay on demand, brand marketing and the way such as via television programs. At present, the original program of video websites is taking shape, is also facing the policy regulation, shows poor quality and lack of influential brands show, etc. To solve these problems, based on original programs are more successful in the field as an example, from the program position, production, marketing three aspects are proposed. On the position,Entertainment content positioning combination of civilian and grass-roots style positioning. On the production, with excellent technical support, online program packing and fixed time guarantee make sure the original programs standardization and normalization.At the same time, give full play to online programs choice and speech frecdom and the advantages of the interactive. On the promotion, integration many platform for program promotion, to improve network quality of original programs.