Analysis Of The Communication Strategy Of Online Original Video Clips

In the context of the rapid development of mobile Internet, the network original video clips also immediately grow up. As a new form of media, the research on the original video clips of the network has attracted more and more attention. The communication strategy is not only the embodiment of the wisdom, but also the invisible force to promote the dissemination of the original video clips of the network is essential to the survival and development.Firstly, this study redefined the network original video clips, comprehensive analysis of its transmission characteristics and communication environment, intended for the full range of original video clips of the network to describe the development of the source and the context of the dissemination of the follow-up, the dissemination of research to do the groundwork. Secondly, the content and form of the network original video clips are the main parts of this study. As a result of post modern culture, it is the choice of content, processing and branding of the road, the pursuit of new communication content, pay attention to brand awareness. At the same time, based on the communication platform, the application of the media and the training of the audience and a variety of forms of communication, and promote the network original video clips of the transmission process. Finally, with the combination of Internet thinking and forward-looking vision, the theoretical framework of the original video transmission strategy is constructed, which is of great practical significance, and provides a theoretical reference for the follow-up research.