Study On The Characteristics Of The Net Knowledge Talk Show And Its Countermeasures

With the development of society,communication technologies are constantly changing and new forms of media have emerged in an endless stream.The way people receive information has changed dramatically.More and more people watch video programs through the Internet.Due to the acceleration of people's life rhythm and the arrival of information explosion,attention has gradually become a scarce resource.High-quality content has become a necessity for people to acquire knowledge.As a result,online high-quality knowledge talk show has become a hot form of programming and has been highly valued and sought after by people..The online talk show is rooted in the network platform.Due to the relative ease of the network environment,high degree of freedom of the platform,and strong interactivity,it gradually has a stable audience.Its diversified,small-minded and sophisticated program features also attracted a group of sticky fans.A large number of audiences can express their opinions and share the viewing experience while watching the program,instead of passively accepting information as in the past.At the same time,as the information explosion has increased the cost of acquiring information,people's needs are constantly changing.High-quality,rich and accurate information that meets users' needs is sought after.The online knowledge talk show can meet the needs of the audience.Variety.This article selects the audience of the network knowledge talk show founder and the pioneer “Morning Call” series of programs to study,because its audience is more male than female,and the features of highly educated,high income,and high spending power are significantly different from other audiences..Through literature and questionnaire surveys,McGuire was introduced to conduct a questionnaire survey on the behavioral,structural,and socio-cultural studies of audiences.At the same time,he combined the theory of “use and satisfaction” with audiences of the “Morning Call”series.In-depth analysis,and summed up the “Morning Call”series of programs accurately describe the audience portrait;in-depth understanding of audience consumption motivation and behavioral responses;analysis of the needs of the target audience to meet the status and causes;real-time monitoring of socio-cultural ecological environment changes;give full play to the facilitator of the spread of the charm The effect of the dissemination of the apocalypse,with a view to the continued prosperity of the online knowledge talk show market.