Research On Development Strategy Of Self-made Programs Of Video Websites

China's Internet population has more than eight hundred million troops,and is China's Internet population has more than eight hundred million troops,and is continuing to improve the network coverage,network has become the essential demand of recreation for the people life and even has risen to daily necessities,coupled with the popularity of mobile terminal,web content covers the audience almost every detail of life.Among the information carried by many network media,video website mainly focuses on video and provides users with the service of video related resources.Compared with traditional radio and television programs,video website has greater interactivity,flexibility and users' independent choice power.Video website also makes use of the advantages of channels and resources to continuously develop and expand and become one of the giants in the field of media.But video website homemade programs in the process of rapid development will inevitably produce a lot of problems,quantity,low quality,vulgar content of homemade programs emerge in an endless stream.How to strengthen the quality of homemade programs on video website,and how to make homemade programs occupy a place or even win the first place in the network environment or even all media environment? These are questions that the video website needs to consider.This paper is divided into five parts.The first chapter is the introduction.Starting from the research background,purpose and significance of video website homemade program,research status quo,research content and methods,the research status quo of video website is summarized through the collection and sorting of relevant literature and materials.The second chapter mainly describes the concept,definition and classification of video website,the concept,definition and classification of video website homemade program,and the development stage of video website and its homemade program.This part is the research foundation of this paper.The third chapter mainly describes the characteristics of video website homemade programs,from the program positioning to entertainment,content innovation and change,style diversity and the establishment of a virtuous cycle of marketing explained four aspects.The fourth chapter mainly tells about the problems and their causes in the development process of homemade programs,especially at the present stage.Through the analysis and observation of homemade programs of different types and contents,as well as the discovery of problems in the operation of platforms and departments,these problems are exactly the incentives that affect the smooth development of homemade programs on websites.The last chapter is the main part of the paper.In terms of improving the diversified program matrix,it timely sorts out the feedback,shapes the systematic framework,and enriches the program appearance and types through the application of long tail effect and advantage enrichment effect.By improving the quality of the program hardware equipment,absorbing talents,developing the program industry chain and multi-party cooperation to make up for the defects of the website and the program;In the aspect of program content,we also strive to develop in-depth programs,and indirectly improve the quality of program content by purifying the environment of the network,website and the audience,looking for the entry point in line with the current stage of network development and giving Suggestions.Video web site and its homemade program to develop fast,just a few short years there will be a qualitative leap,in the process of constant progress,appear from conventional development which affects their own and even affect the situation of the industry also belongs to the normal,but the video web site in the process of production,the guarantee quality,raise the standards of self-restraint is the healthy development of the industry.