Research On The Institutional Dilemma And Reform Path Of Radio And Television Media Convergence Development

Media integration has promoted supply-side reform in the media sector,injecting vitality into the construction of media content in the new era.Grasp the public resources of social ideology and culture,realize the sustainable development of media system and the synchronous reform and innovation of policy.Modern social governance and news communication subsystem are inseparable.Media integration expands the function of information communication and continuously extends the all-media communication system,which puts forward new requirements for the governance model,forms the specific target and connotation of China's media integration concept,and embodies the development concept of media governance in the new era.In practice and innovation,China's mainstream media have summarized their own management experience.From the "central kitchen" to the “county-level integrated media center”,they have realized the leap development of communication concept under the background of new media,laying a foundation for the construction of a new management mode of allmedia communication system.The specific implementation of the national strategy in governments at all levels not only strengthens the innovation of ideas and methods from the perspective of top-level design,but also requires the integration and integration of various aspects,multi-governance and interactive sharing.In the process of promoting media integration,there are many difficulties and problems in key elements such as talents,technology and capital.From a deep perspective,the industry thinking and communication concept of traditional media are limited.The tangle of business and industry,the barrier of emerging media markets;Structural restructuring,system reconstruction,uneven capacity for integration,unbalanced and uncoordinated development;There are still gaps in platform reengineering,process optimization and integrated development.Extensive management and imperfect systems;The personnel and compensation innovation lag behind and so on system mechanism obstacle.This article argues that enter the contradictions of social transformation,economic development in our country into a period of structural adjustment of the reality of the environment,to explore the "+" Internet age under the background of development of the essential characteristics of media transformation,not only to grasp the development law of media,media development and change,the trend of the accurate research and overcome the difficult on the turning point of media organizations to redefine,risk perception and collaborative governance of media role positioning,reasonable adjustment of government,market and society triple interests relations,finally realizes with the organic integration of management regulation and management concept in modern society.This article from the current situation of the development of radio,film and television media fusion into relevant thinking,further explore constraints in practice its fusion systems and mechanisms,the effective regulation system and the development of the management system of structural dilemma,and put forward the feasible strategy and path method,extraction of radio,film and television media fusion model of development promotion value,create a suitable for their own structural and institutional model.