Research On The Development Of Cultural And Creative Products Of The Palace Museum From The Perspective Of Experience

In recent years,with the popularity of cultural and creative works in the Palace Museum,various types of cultural and creative products have attracted the attention of all sectors of society,ignited the enthusiasm of cultural and creative works in all parts of China,and China's cultural and creative industry has ushered in a new climax.In the context of the vigorous development of the domestic cultural and creative market,this paper focuses on the analysis of the cultural and creative product design experience of the Palace Museum,and explores the design and development of cultural and creative products of the Palace Museum Based on the transformation of China's market environment,consumption mode and customer concept.Firstly,this paper takes the basic viewpoint of experience theory as the theoretical basis,and takes experience theory and cultural and creative products as the research basis to study the development ideas of cultural and creative products of the Palace Museum.It needs to sort out the relevant theoretical basis,mainly including experience theory,cultural and creative products and the laws and requirements of product design and development based on experience perspective;In the part of creative product design model from the perspective of experience,the application of experience theory to cultural and creative products needs to explore the coincidence between the two,so as to truly integrate the theoretical content into and guide product design and development;The analysis of cultural and creative product design of the Palace Museum from the perspective of experience,combined with the model constructed this time,makes a case analysis from the aspects of color,composition,line and content,so as to deeply show the specific situation of cultural and creative product design and development.Secondly,this paper mainly uses the methods of case analysis,questionnaire survey and literature research to consult and study the relevant literature on the design and development of cultural and creative products at home and abroad,grasp the research status of academic circles,sort out the relevant theoretical viewpoints and clarify the writing ideas,that is,this paper selects the Palace Museum as a case,from the aspects of cultural and creative products and product types Starting with the basic concept of cultural and creative products in history museum,this paper explains the theoretical viewpoints such as experience theory and the relationship between experience theory and cultural and creative products,which provides the theoretical basis and research basis for empirical investigation.From the perspective of experience,this paper analyzes the cultural and creative product line,product series and product characteristics of the Palace Museum,preliminarily grasps and understands the basic situation of the design and development of cultural and creative products at the present stage,and then selects the majority of tourists,managers and staff of the Palace Museum as the respondents for in-depth investigation,From this point of view,it is concluded that there are problems in the development process of cultural and creative products of the Palace Museum from the perspective of experience.Finally,through the investigation and research of this paper,this paper expounds several suggestions for the development of cultural and creative products of the Palace Museum.First,based on the current situation,first,determine the development ideas of cultural and creative products of the Palace Museum,that is,adhere to the development concept of creativity and consumer experience,including the development concept of developing creative cultural and creative products;Adhere to the development concept of consumer experience;Second,based on the needs of tourists' experience,carry out the development and design of cultural and creative products of the Palace Museum,and put forward relevant suggestions,including: repositioning the cultural and creative products of the Palace Museum;Develop series and characteristic cultural and creative products,and make the product price close to the people;Third,optimize the experiential marketing promotion mode for the development of cultural and creative products of the Palace Museum: create an “Online + offline” immersive experience space;promote with the help of new media platform;increase tourist experiential marketing.The ideas to solve the existing problems can provide reference opinions and suggestions for the design and development of cultural and creative products of the Palace Museum.