"Pink" In The Network Media Research

With the continuous development of network media in recent years, a batch of websites against women began to have sprung up to appear, but across the network media have been using "pink" as the main tone of web page design, entered into a "pink" cycle. This paper based on a large number of sites in the analysis of the "form" and "content", including men and neutral site of comparative analysis, the network media conducted a series of research:"pink" phenomena discovered the "pink" circle includes design of page color proportion is tie-in, not only reflected in the web page above the logo and banner, pink makes use of flood; And include the content on the website information design, image reflected in a web page, text and advertising information, worse materialized the female image. From the feminist perspective, this kind of "pink" circle of female voice with a "form" and "content" double negation, this "color discrimination" at odds with rising female voice. Network media designers should fully respect the individual consciousness of the female design field, changed the past "pre-conceived" subjective judgment for the practical investigation and research; According to different site products make appropriate judgment, the visual effect of female subject in rich websites; Attaches great importance to the humanities concern for women with better Internet space in China.