Research On The Construction Of Identity Of Chinese Feminism' Podcast Fans In The Context Of New Media

Men used to dominate the discourse in the podcast field.However,as forms and contents of podcasting continue to evolve,more and more female listeners are participating in a variety of ways,triggering a change in their identity and status.At the same time,female's sense of self is beginning to awaken and they are becoming more aware of themselves,but the increasing uncertainty of their surrounding social environment is bringing the issue of identity to the fore.Therefore,as a new media for identity exploration and realization,podcasts have become an important arena for the construction of identity for female listeners.This paper mainly focuses on media behaviors and media contexts of Chinese female Podcast fans on the new new media platform Xiaoyuzhou.It builds on an abundant body of work that explores the listening practices of Chinese feminist podcast listeners,and demonstrates their listening experience in new audio-based worlds that have the potential to challenge their views.The research draws on the qualitative research methods of network ethnography,thematic analysis and in-depth interviews to explore how female listeners exercise their agency and engage in public events,which forms a foundation for performing listening practices in the context of feminist movement.The paper is divided into four parts.The first chapter mainly sorts through the development of Chinese feminist we-media and its content,and introduces characteristics of the community created by feminist we-media,which lays the context of the whole research with the environment of digital public sphere.The second chapter characterizes the interactive behaviors and identity of individual female listeners in the podcast arena.The third part analyzes the process of interaction in podcasts for the construction of collective female listeners' identities.Based on the previous three chapters,the fourth chapter explores the role of podcast interaction in promoting the construction of female subjectivity.Using thematic analysis,this study found that online comments were characterized by reflective,suggestive and rejective.The results of the in-depth interview indicate that feminist podcasts have increased audience's gender awareness and the degree of public engagement.On the one hand,the "community" created by feminist podcast can be a place for individual empowerment and female bonding.On the other hand,the historic marginalization of female within public discussions can still be reasserted online.The formation of new media arenas has opened up the possibility of changing the status of female in society as male's dominance of traditional culture is being challenged in the podcast arena.Female listeners are identifying themselves through interactive behaviors and female's self-awareness is beginning to awaken.They are actively exploring and establishing female's subjectivity.In this process,female actively pursue their independence and freedom,and complete the confirmation of their self-subjectivity,mastering the right to speak,gaining the identity of women,and becoming more complete and independent individuals.