Pink Micro Video

Mobile Terminal technologies are developing continuously under the progress of the Internet spreading. Meanwhile, micro-videos are increasing dramatically. Understanding the spreading process and current status of micro-videos, the writer thinks that the desire of individual expression gets enhanced gradually by the perfection of Mobile Terminal (MT) and data transmission. Additionally, based on the new media of micro-video, the fact of less limitation of format leads to bold, novel, bolshy and personalized visual style and symbols. However, these types of visual symbols cater to the audiences’ psychological needs precisely. We can see the editing and content quality of a great amount of micro-video varies. These typical fast-food cutter consumption, the same as neon lights deep in the crowded streets at midnight, intrigues people. People are always teasing that the crowed streets in late night is the warm home of pinks. So people give the meanings of ambiguity and kitsch as metaphor to tag the pink in late night. Although these types of pink could play the role to help people release desire and gain comfort from them, if they are not being limited or weakened, there is no difference to drink poison to quench one’s thirst. The author defines these types of vulgarized micro-video, and starts the research. Widely spreading among people’s smartphones and laptops, these varnished videos, from some of the standpoints, are satisfying the desire of creators’ personal expression, audiences’ psychological needs as well as the segmented time and space of public daily life. On the contrary, these types of micro-videos have more negative value and influences to the society. For instance, visual pollution, impacting the mainstream value, triggering society issues, and more. By combining the current context of micro-video and mass communication knowledge, the research analyzes this micro-video phenomenon from different perspectives by its producing structure, methods of communication, audience, influence, and more. Eventually, the research will be based on the visual culture point of view combining the knowledge of visual communication to dive into the study of the Pink Vulgarized Micro-video. Firstly, the study will analyze how to take advantage of the post-modern expression method, symbolized language, structural montage in the Pink Vulgarized Micro-video. Secondly, summarizing a visual guidance to seek the external limits in order to lead the design practice. At last, rethinking the role that visual language plays in the spread of online videos to analyze the online society audience and their needs. Within the described background, the study will make its effort to find a new way of expression between image and video.