The Research On The Users Forstering Of China's Digital Publishing Industry

Digital publishing user cultivation is to attract users and meet the digital publishing needs, cultivate their reading habits, payment habits, and the user's loyalty. Potential users of digital publishing, and the existing users, are d digital publishing user nurturing object.This article mainly obtains four body of the cultivation of Chinese digital publishing users, analysis of digital publishing user nurturing results, points out that the the existing problems. The problem not only include the users of digital publishing is not satisfied, digital publishing users' willingness to pay is low, at the same time, digital publishing infringement problems existing and the digital reading terminal also affect the digital publishing cultivation of users. Each question has different causes, from the analysis on these problems and the causes, cultivation of Chinese digital publishing users need to continually optimize.In the Digital publishing era, the user's reading requirements, reading habits and reading model is bigger changed. Expand the scale of digital publishing user, let the user more viscous.For the whole industry, digital publishing user cultivation is more important of the era of digital publishing development. Digital publishing user cultivation needs to implement digital publishing products and personalized content, diversifying product payment model, knowledge of digital publishing service humanization, etc., enhance the experience of user terminal. Nots allow to ignore to the user's information security at the same time, digital publishing user cultivation requirements can increase the protection of user information security, digital publishing user cultivation also need industry role and the guarantee of law.