The Research Of Chinese Network Fans For Examples By Microblogging Fans

TV Talent show to"fan"has become a talkative street of the new term, but with the development of network technology and the 2010 micro-Bo the new media in Chinese rapid development, so"fans"once again become a focus of attention.In this paper,"Chinese Internet fan groups", especially nowadays in the development phase of"microblogging fans"as the object of study, history of the development from fans, the network characteristics of groups of fans, fans group, the value of the network and other aspects of their analysis. And the use of literature review method, ethnographic observation, interviews and questionnaires to aid in research, and strive to draw valid conclusions.Paper first describes the development process of fans, on this basis, combined with the technical characteristics of the network are defined on the network fans. Then focus on describing the characteristics of micro-Bo fans, pave the way for the following. Finally, from the fans economic network of fans the rise of the hotbed, the psychological needs of the network fan group the rise of internal factors, technological development is the network of"fans"analysis of the rise of the booster four reasons for the rise of the network fans.Chapter II of the object from the fanatical fans, action fans and fans of the right ability level are classified. Then the object from the point of fanatical fans cut, divided into specific idol, three types of political celebrities and other things. Communication using the"spiral of silence theory"and"uses & gratifications theory"analysis of the fans of various groups in the network performance. This chapter also explores the micro-blog fansand the traditional fans of difference, that the emergence of microblogging collapse of the hegemony of traditional media, the formation of a new way for interpersonal communication. In the microblogging platfor,, fans and stars have equality of opportunity, stars close to the fans can become a star.Finally, the fans come to network groups in the political, economic and cultural value of three aspects of society. When the leader has followers democracy is developing. Another potential commercial value of the fans have been self-ebident, and the microblogging marketing are showing an unprecedented market, many businesses and companies want a piece here. In cultural values, the network interaction with the stars and fans interact carnival fans, so that everyone in the virtual world to find a real outlet for feelings, and help alleviate the emotional, to create a harmonious social environment, but also enhance the cohesion, unity agreed to common goals. Of course, the ral fans love this froup to that there is also unrest, effects of the Red Star level.In conclusion, the author hopes that this would like to combine theory and practice research methods, on the internet fans groups to carry out a systematic, comprehensive analysis, in order to construct the socialist harmonious society to provide some useful inspiration. At the same time also for the prosperity of the network economy and the rich social and cultural life has put forward some thinking and draw lessons from.