The Research Of Network Fans And Anti-fans Phenomenon

With the development of Internet technology and progress, today’s "Network fans" and "network anti-fan" has become a powerful force and detailed classification groups in the Internet space. "Network fans" and "network anti-fans" campaign in the Internet space frequently, in the form of more and more diverse. "Network fans" and "network anti-fans" in the long process of forming a part of the practice of their own "group" and "territory", and the production and consumption of media texts within the scope of their activities. Fans and anti-fans of the author selects extensive contacts with popular culture class of people --- a network anchor for the study of China’s "Internet fans" and "network anti-fans" behavioral characteristics were discussed at this stage.First, this paper analyzes compiled by literature fans and anti-fans of the development context, it discusses the origin and scholars fans and anti-fans for fans and anti-fans of the phenomenon of research for the study at this stage the network provides fans and anti-fans theoretical support and elaborate on the practical significance of the phenomenon of fans and anti-fans of the study. Taking the social context of the network and network anti fan stage which fans the background, through the "case studies" and "depth interviews" fans and anti-fans of the network carried out to explore the characteristics of the network group with the network fans and anti-fans its interpretation of the text mode. In the group of fans, anti-fans group characteristics and their interpretation of the research base text mode, the paper then lost from the network and the network of anti-fans psychological identity, cultural identity, gender identity and class identity four levels of recognition as a starting point, fans of the network and the network of anti-fan group affirmation and self-identity and build self-identity construct segments discussed.Finally, fans of the network and the network of external manifestation of anti-fans, based on the analysis extends from the outward manifestation of inner feelings, and in chronological order for specific performance network fans and anti-fans of each stage are discussed in summary, the author expresses the network fans and anti-fans of the network behind the plenomenon concerns the potential risks, and make comments.