Research On Operation Strategy Of Mobile Short Video In China

In the era of mobile Internet,the opening up of 4 g networks,wi-fi coverage,the development and popularity of the mobile intelligent terminals,profound changes in the society as a whole way of information dissemination and the general audience to receive,social sharing information,based on the more audience to speed up the rhythm,fragments of life situation,mobile short video arises at the historic moment.In the context of the whole process of mobile short video operation,not only to base on content creation short video production of sufficient size,but also attaches great importance to the user feedback,based on the application sharing platform,and use good communication,advertising,marketing means to expand the market,commercial operation profit,by shortening to liquidate the chain.However,for new things like mobile short video,the operation of each link is still immature,and there are still some problems in connection.Based on mobile short video as the research object,from the content,the market and users,commercial aspects specific probe into its current mode of operation,through the analysis of operation development present situation at home and abroad,found the mobile short video still has the content production underspecification,the brand construction deficiencies,the disordered competition affects the market development and the realization difficulty and other specific problems.In response to these problems,this paper believes that mobile short video needs better operation and reach more audiences,we need to combine the development trend of the times and videos.From the high quality content production,the precipitation user,the promotion of brand,the expansion of the market,the construction of diversified profit model and so on several points to give corresponding strategies.Thus,it can provide the thinking direction for the mature development of mobile short video operation and the future research and exploration in this emerging field.