| Headlines have said that the role of the news content comments is the fact that high-level summary of the news and concentrate, is a news eyes. With the development of news, headline news category has become an independent, has its own characteristics and laws, but to develop the headlines, except to follow the news outside the law, we must abide by laws and regulations.With the increased competition among the media, some of the new media, including online media, including repeatedly touch the red line of journalistic ethics, a "title of the party." "The title of the party" at the context, and even distort news facts, "Fudge" audience, in order to achieve the purpose of increasing the traffic, the audience will not only cause negative emotions, but also damage the credibility of the news media. "The title of the party," the hardest hit and more in the field of social news and entertainment news, because different from the serious political news, this aspect of the content-oriented scale is relatively loose, edit play a larger room, especially the social news, variety, no are not included, and even many private life and private citizens involved in the field, if not regulated will definitely have a negative impact.With the advancement of information technology, new media development growing, its role and influence in the field of information dissemination should not be overlooked, especially in the national network of media professionals are ready to issue permits under the background of reporters, but also need to spread to new media behavior norms, governance blow "title party" phenomenon is particularly urgent and important. This paper analyzes the importance of only headlines specification headlines problems, causes and specific norms measures. Through this analysis, I hope to improve the new media’s emphasis on making headlines for the news media to better improve their work to provide suggestions for the audience to better serve and promote social progress. |
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