| In recent years, vigorous development of sports in the media brought about by the rapid development of sports, especially the success of the Beijing Olympic Games, so that more and more people are concerned about sports and sports news. Sports has become important pages in major newspapers, at the same time, news headlines language appears characteristics of a certain style.During the period of Beijing Olympic Games "sports weekly" summary of news headlines, the use of the method of dissemination of linguistic analysis and mass culture theory to explain them with a view to have anything to add to the study.Sports News title have a clear expression of the characteristics on the five elements, and it has become a specific style of sports news. These features do not occur in isolation, behind contains profound social background. Since the 80's mass culture with its entertainment, and the civilian population, and consumer and other characteristics has developed rapidly in China, replacing the previous mainstream culture has become the mainstream of social and cultural. As the mass culture developing, sports news titles also marked a significant "mass culture" brand.In adapting to the process of mass culture, sports news titles inevitably to adapt to the requirements of commercialization, and constantly to create attractive title, so we can see over-the smell of gunpowder and the pursuit of entertainment language violence in sports news title.Media language is the language of social indicator, with construction of the social function of language. However, the mass media is not full of goods, economic benefits cannot be the sole criteria. The mass media must be correct to establish a correct sense of responsibility of the media, to establish a healthy, clean and moral language in order to foster a healthy society in the role of language. |
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