Study On The Problems And Countermeasures In The Development Of The Game Broadcast Platform

With the increasing perfection of the streaming media broadcast technology. The video of electronic games have upgraded from the former VOD(video on demand) to live broadcast and the traditional video websites have also begun to add establishment and financing to the video live broadcast. Supported by the success of Twitch game live broadcast model, massive numbers of independent and professional game broadcasting platforms have come into being since 2014 at home. In the past three years, the game broadcasting model which regarding interactions relying on the bullet screen between anchors and audiences as the core experience has developed at its full speed. What's more, the domestic game broadcasting platforms have grown from the original single game broadcasting to the comprehensive broadcasting platforms with various activities covering electronic games, sporting competitions and show fields. Such explosive development leads most of the investors entering into network broadcasting industry, however, issues like the content levels of platform are varying, the competition among each platform is vicious and the content of the broadcasting is vulgar have been existing behind this investment boom. If we could not have a highly recognition and conduct the improvement actions to these issues at the initial stage, the development of these issues would be limited in a comparable narrowed space after this boom.In this paper expounds the rise and development of the game broadcast platform. DouYu TV as an example, from the live content, profit mode, website features on the present situation of Dou Yu TV website to sort out, analysis current our country game live problems encountered in the development process of the platform were analyzed and summarized. Finally, the corresponding solutions.In the author's opinion, the Chinese game broadcast platform in a short period of time has formed a trend of rapid development, but of interests of the excessive pursuit trend of anchor in live is chosen in the process of grandstanding way won the attention of the audience, which makes the game broadcast platform must be strict examination to control live content, to broaden the channels for profitable. Focus on the future to build high-quality live content, to cultivate the audience's loyalty to the platform. But also to do a good job of young people to protect the work of violence, blood and other elements of the game live content to check and grading.