Research On Live Broadcast Of Mainstream Media To Help Farmers In The Context Of Epidemic Prevention

The new situation of "mainstream media + live broadcast to help farmers" has entered the broad vision of the audience since the beginning of 2020.Under the premise of national call and conforming to the development of The Times,mainstream media actively participate in the new business format of the combination of mainstream media and e-commerce live broadcast,and help the sales of agricultural products affected by the epidemic through the form of live broadcast.In recent years,with the development of online video,e-commerce live broadcast has risen rapidly and has a large number of fans.The combination of mainstream media and e-commerce live broadcast is a new approach in line with the current development trend.The success of the development model of mainstream media's live-streaming for agriculture is replicable.Therefore,under the influence of the epidemic,mainstream media actively engaged in live-streaming for agriculture and carried out media transformation.This article mainly live in the mainstream media to help farmers as the research object,mainly to the mainstream media to help rural business live new mode of exploration for further research.This paper is mainly divided into three main parts:Part 1 is about the generation of the model of mainstream media's live-streaming to assist agriculture.Starting from the background of mainstream media's live-streaming to assist agriculture,it introduces the connotation of mainstream media's live-streaming to assist agricultural e-commerce and analyzes the current situation of mainstream media's live-streaming to assist agricultural e-commerce.The second chapter is about the new features of mainstream media live broadcast in the context of epidemic prevention.On the basis of the current situation,the characteristics of mainstream media live broadcast in the context of epidemic prevention are analyzed,which are mainly divided into four aspects: personification communication,discourse closing,homophone and interesting words,and situational communication,so as to comprehensively understand the forms of media transformation presented by mainstream media in the context of epidemic prevention.The third chapter is the positive analysis of mainstream media's live-streaming for agriculture under the background of epidemic prevention.It mainly analyzes the reasons why mainstream media's live-streaming for agriculture has achieved good results,and analyzes its significance.Finally,it provides suggestions for the sustainable development of mainstream media in the field of e-commerce live-streaming.This article USES the method of literature review,case analysis,participatory observation method in deep,the mainstream media to help farmers live as the solution to solve the problem of special under a special background,surrender electricity field mainstream media live help farmers and achieve good results,since the emergence of new modes of mainstream media analysis is necessary,to its present characteristics,the paper expounds the reasons for the success of,into electricity power in mainstream media broadcast domain and get great progress in the field of electricity live,also for other industries into electricity live areas have certain reference significance.