| The Internet live of the media era has become popular, famous and influential female hostess is an important part. There are many images of female hostess, some are good, and some are bad, the study for the change of live images is related to the healthy development of domestic live industry.This paper focuses on the confused live phenomena, selecting 4 characteristic live hostesses as the research object, studying the image change case deeply, respectively stating the classification, image change factor, the culture behind the change and the communication strategy and management specification.Live image change has reasons: the role position of the live hostess is the first basis of the image change, grasping the principle of image shaping is the key to image changes, and the laws and regulations, the live broadcast platform, live audience, and the people who love are the important guarantees of image change. Mastering the change of live image to make the image of female hostess in the media era evolution not become synonymous of the "three vulgar". |
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