Study On The Entity Bookstore Management Mode In China

With the development of Network Age, the entity bookstore not only enduring a long-term huge pressure on operating cost, but also suffer from the online bookstore dumping, close down one after another. However, in this wave of storm, there are still unshakable entity bookstores, even manage better. This paper is a study of the entity bookstore management mode, analyzes from management and economics, and explores the existing problems of the entity bookstore, try to deal with the changes in environment by improving bookstore own advantages, management, transformation of the development pattern and so on, to find out better development direction of management model of the entity bookstore.This paper reviews the reform and development of China’s book distribution system, analyzes the entity bookstore both on internal and external development environment from political, economic, social culture, technology and other aspects. Through the classification of the Xinhua Bookstore, private independent bookstores, online bookstore, analyzes the current development status and problems of different store formats, and hope that through the promotion of reader service, building brand image, carrying out diversified management, improving means of marketing mode, to find out the reasonable entity bookstore management model.This paper is divided into four chapters:The first chapter, starting from the research background of the entity bookstore, summarizes the research status of the entity Bookstore, through literature study, launches a study of the Xinhua Bookstore, private independent bookstores, online bookstores, digital publishing.The second chapter, analysis the problem of bookstore from internal and external aspects on the development environment, special emphasis the influence on operating cost, returns rate, digital publishing and government regulation, puts forward some feasible countermeasures and suggestions.The third chapter, with analytic method of SWOT on large chain business model, identifies the advantages of private independent bookstores mode, with analytic method of PEST on online and offline mode about development environment, provides advice and reference for entities bookstore.The fourth chapter, for the three main types of bookstore, discusses the future business development model of bookstore, hopes to enhance the brand and improve services, strengthen diversification, etc., to find the right path of development.According to research, the entity bookstores are going to be diversified, the big chain bookstores, specialization of private independent bookstores, flexible Online To Offline are the three main management development modes.