Investigation And Thinking On Innovative Business Model Of City Entity Bookstore

In recent years,with the improvment on people’s material conditions,people gradually have more needs in the spirit.At the same time,in response to the call to build a "ShuXiang" society by the leadership,people pay more attention on culture,art and other aspects.The entity bookstore,which play the role of the cultural diffiusion,have attracted more and more scholars to discuss how to find a suitable way for the survival of the entity bookstore.This paper combines the case study of some successful bookstores and the survey of the network questionnaire to explore the most suitable innovation model of the entity bookstore.The first part is to describe the purpose,significance and research status of the entity bookstore.The second part gives a general description of the entity bookstore:the first section of the part includes the definition,characteristics and some other aspects of the entity bookstore;the second section describes the four periods of the entity bookstore;the third section is about the meaning of the entity bookstore.The third part is the paper,which include three aspects of the entity bookstore.Firstly,analyzing the innovation model of the entity bookstore based on some case studies.Secondly,analyzing the demand of consumer from buying book.Thirdly,exploring what the services should the entity bookstore provided bases on the need of the entity bookstore’s functional partition.The fourth and the fifth parts elaborate the difficulty to setting up a innovation model in the entity bookstore,the relevant reasons and the solutions.The sixth part is the conclusion.This paper is entitled "Investigation and Thinking on Innovative Business Model of Entity Bookstore",aiming at analyzing the innovative business model of the existing successful entity bookstores,and providing an improved template for the entity bookstore.At the same time,I put forward some personal views,hoping to provide some help for the entity bookshop.