| This paper attempts to frame theory, selected the people's daily and the China business daily newspaper official micro-blog to targeted media,and uses content analysis of two newspapers micro-blog text on micro-blogging topic, sources, news reports and other aspects of content, two newspapers obtained official micro-blog news of doctor and patient reporting framework and its differences and two newspapers for "operating table photo" text analysis in the news reports surrounding this incident reported this case use specific reporting frameworks.The result is that seen from the perspective of micro-blog on the main issues, the topics of people's daily is mainly on the doctor-patient relationship thoughts and comments, the China business newspaper mainly on negative images of doctors.Seen from the sources selected and reported, the China business daily reported sources and tend to the people's daily, roughly the same. In the "operating table self-portraits" in news coverage of the event, the people's daily official micro-blog is a typical official framework, namely in medical subjects at the same time taking into account the framework of social responsibility, the China daily newspaper official micro-blog is popular framework-- audience- centric, sensationalism. |
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