| The dominance of traditional media has been broken along with rapid development of new media such as network. Network and mobile media, as the representative of the"new media", has gradually taken on the role of cross-media, cross-regional and inter-level public opinion, increasingly becoming a hub of public opinion source, mass media's distribution and confrontation of disagreeable public opinion. As a result, significant changes have taken place in generative mechanism of public opinion, modes of transmission and the media field.In recent years, whenever big events happen, no matter domestically or abroad, they will trigger a strong reaction and a heated debate in network media. Consequently, netizens will discuss on focal issues, even in-depth discussion, bringing about a strong influence on public opinion. Opinions from various media websites and forums (BBS) along with constructive views and ideas in comments on news even impact decision-making and policy-implementing.As a governmental official news website funded and managed by the local government's department in charge of ideological integration and regional media resources, local news portal serves as an important platform for government to guide the work of public opinion in network. From the perspective of guide in network public opinion, this dissertation states the characteristics in new situation, and proposes countermeasures and suggestions on how to level up the effect of guide of local news portal. |
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