The Research Of Prc Opinion To Guide The Strategy

In recent years, online media has been deep into all aspects of social life, for the formation of public opinion is to produce more complex and profound effects. Strengthen ideological and public opinion front-line construction, grasp the initiative in online media, to strengthen positive propaganda, the mainstream of public opinion formation and positive is imperative.People's Network, founded in January 1, 1997, is one of the world's top ten newspaper "People's Daily" news-oriented construction of large-scale web-based information exchange platform, is also the largest Internet media network of comprehensive one. As the vanguard of national key news website, created 10 years, People growing influence at home and abroad, their news authority, comprehensiveness, and timeliness were generally recognized, in recent years a major report in the excellent performance of the activities prove that online media team up the quality and level of operations to a new level, while online media take an increasingly important responsibility of guiding public opinion.Paper reports on the actual daily Renmin case analysis and presentation, to guide public opinion to analyze the characteristics of the process, seeks to sum up these useful practical experience, in hopes that the network media for further development and better provide a reference guide public opinion, public opinion while the media guide for the current network of emerging trends also can be described as exploratory research and prospects of the People's Network public opinion to guide the new direction of development.