The Research On Communication Of Science And Technology In Rednet

Communications technology needs through a variety of ways, with the transformation of the media to spread science and technology in various fields to improve the status of social and traditional science, the impact of media on deepening scientific communication. The emergence of new media offer new opportunities for science communication models and presented new challenges.Red Net Hunan provincial government's key news website, has an important role in the network media, with considerable representation in the regional news website and regional portals, through the Red Net in January 2013 to 2014 December on news network technology dissemination sample was collected to begin its manifestations and characteristics of the two aspects of text analysis and summary results improved strategies.Red Net Technology dissemination activities manifestation forms, wide distribution channels, large coverage; the majority reported short length, the number of manuscripts stable monthly tech, high proportion of original press releases, reports diverse genres, extensive manuscript sources, transmission range based on local radiation country while many forms of information dissemination time-sensitive.Red Net Technology spread topics of Origin, text structure, reflecting the language and the length of their own characteristics:the source of both political topics thematic reports, found daily lives, there are interviews with sources such as mining and interactive users, header length and layout adaptation. Lead and news text to adapt, or straightforward, brief, or highlight objects brief description, reference to the original words also highlight views reflect the three characteristics; content directly, text flexible structure to the inverted pyramid-based, language has scientific, popular and accuracy of three features, with a message based on the length, depth reviews and reports have also been covered.Red Net Technology in outreach activities spread reflects a lack of scientific and technological information channel co-ordination, lack of science communication components, communication means monotonous, online news is difficult to avoid fragmentation of fast food and other deficiencies, it proposed the establishment of science and technology channel, strengthen scientific and technological information check to enhance science and technology dissemination and promotion publicity practitioners in four areas to strengthen professionalism and optimization in order to improve science literacy spread through the network platform, train technological enthusiasm of citizens, thus creating a favorable environment network technology spread.