Kuni Cong Talk About "media Forms And Edit Communication Strategy Research

"Shanghae Serial," founded in 1857, is Shanghai's first modern Chinese periodicals. By the London Missionary Society missionary Alexander Wylie, William Muirhead, Joseph Edkins and Williamson co-writer, the commission by the Verification of the book Tao Wang, Li Shan, who help polish and participate in the codification. Access to the " Shanghae Serial" the original total of 15 journals aimed at clarifying the late Qing Dynasty against the background of Western Learning, " Shanghae Serial " the media organizer of the London Missionary Society and the Verification of the actual impact for the journal, and cooperation in the Xi Shi in Running commission book system, the journal's Harmony strategy used to influence the journal's content distribution. Sort out the content of the emphasis of two aspects:Yi Shi on spreading all kinds of technology knowledge and Western Learning in Beijing in the next, these scientific and technological knowledge for Wanqing Enlightenment scientists with the China Science and Technology Fa Zhan made of contribution; Second, the specific news content published in journals, and through the news of the selection, editing and reporting process, the editors take the news media strategy for the journal itself and the impact of the news business.London Missionary Society on Verification of the financial support and personnel management for the missionaries to edit, in the nature of the " Shanghae Serial" were clearly defined, " Shanghae Serial," from the inevitable started publication since the church was marked by a deep imprint. Wylie, who are devout Christians, who founded " Shanghae Serial " the fundamental purpose of publicity doctrine, therefore, whether published or anecdotal knowledge of technology, the ultimate end result invariably in the religion. Promotion of religion in the process will be attached to the Confucian harmony strategy was " Shanghae Serial," the editors of inheritance with full consideration of readers the editorial concept of the missionary journals than ever before are more manifest. However, the direct impact on " Shanghae Serial," spread the journal form and content, it is in the Verification of the work of British missionaries and the Chinese commission book. They Verification of the cooperation for many years, in the western scientific translation of the process to build up a good friendship and the work of understanding, Verification of the as by the London Missionary Society founded China's first modern printing, not only brought modern printing equipment, but also in Western Learning played a bridgehead role in the process. " Shanghae Serial," published in 1857-1858 that the British missionaries and Chinese translations of Western books Employed period, although most of these Chinese scholars to talent but not the first repeat test, they are polished by the missionary journal articles from the previous month away the diction elegant. At this time of the commission system has been completely beyond the earlier book, "Xi Shi transcripts of oral sergeant," a simple form, Tao Wang, Li Shan, Han Ying-order, Chiang Fu London, who has not only the language of the journal wrote at painting, they are more directly involved in the compilation process journal among the commission also played a book editor and author of multiple roles."Shanghae Serial," not only to promote various forms of doctrine, and set the column spread of Western technology with the news in recent thing. The Western elements specially prepared by the editors, not just excerpts of existing books, such as journal articles than in the past missionaries, both in content is more original. Its relatively strict system of scientific theory and not only broaden the thinking of China's intellectuals, influenced the development of Chinese science, and introduced to Japan with the journal, the Journal of the Japanese brought the modern media forms, and the Meiji Restoration made of scientific knowledge on the preparation. In the news during the preparation of near things, " Shanghae Serial " Training China's own news talent, column ideas and almost opened the matter news news production specialization, the people running the press for the production of power with the Beginning. " Shanghae Serial " Harmony as Guide's editorial policy, inspired by the news media's audience perspective to the contents of the master copy serial journal publishing a book of secondary spread, not only journals but also an effective expansion of secondary spread of the influence of journals.