Research On The Verbal Communication Strategies Of Converging Media Science Host Programs ——Take The Graduation Work "Scientific Exploration:Evolution Of Insect Biodiversity" As An Example

This paper takes the verbal communication strategies of media science host programs as the research object,takes the speech adaptation theory as the theoretical basis,and is committed to the optimal dissemination of scientific information.Firstly,it summarizes the development of speech adaptation theory,and clarifies the main types of speech communication strategies;secondly,using the situation analysis method(SWOT),from the multi-channel matrix communication,the media integration exploration period,the lack of awareness of intellectual property(IP),the lack of popular science This paper analyzes the advantages,disadvantages,opportunities and challenges faced by science host programs under the background of media convergence,and analyzes the advantages,disadvantages,opportunities and challenges faced by science hosts in the context of media integration,and provides some suggestions for scientific programs that use verbal communication strategies.The host program conducts case analysis;finally,it is practiced through graduation works.In order to better collaboratively discover problems,analyze problems,and solve problems,so as to prescribe the right medicine.Before the shooting of the graduation works,the author also used the questionnaire survey method to conduct a sampling survey of 100 samples.The data were presented in the form of visual charts to assist the research of the thesis.In the process of creating and conceiving the graduation works,verbal communication strategies were used in the selection of the host of the program,the name of the program,the topic selection of the program,the setting of the program links,and the communication channels.Diversity and evolution” has a high rate of national popular science,which is both news and closeness,and has the value of popular science.The language convergence strategy is used to converge the average scientific literacy of the public;in terms of host candidates,the author pays attention to the cultivation of his own scientific thinking structure,and has experienced and practiced scientific reports in different fields.Communication strategy;in terms of guest candidates,the author has reported on their scientific research results,and has a certain understanding of the field,which is convenient for flexibly changing verbal communication strategies and promoting the rhythm of interviews;in terms of audio-visual elements,adding suspenseful plots,special effects of retro old movies,and special Tibetans Music and photos that supplement the narrative are similar to the information consumption habits of mobile smart terminal audiences;in terms of media integration,in addition to video products,hypertext markup language(H5)and derivative products are planned to be added to extend the program industry chain and feed back high-quality content Production is the same as the law of market development.This article is divided into six chapters.The first chapter is the introduction,which analyzes the significance of the research,sorts out the relevant research results,clarifies the research objects,and clarifies the main problems and research methods that this research intends to solve.The second chapter mainly summarizes the development of speech adaptation theory and the main types of speech communication strategies.The third chapter uses the Situation Analysis Method(SWOT)to analyze the advantages,disadvantages,opportunities and challenges faced by the media science host programs in the current media environment,and conduct case analysis.The fourth chapter describes the creative process of graduation works,and analyzes them from multiple perspectives such as program conception,shooting script,and post-editing.The fifth chapter analyzes the application and effect of verbal communication strategies in graduation works from multiple dimensions,including topic setting,content setting,scene setting,audio-visual language,etc.The sixth chapter analyzes the problems that may arise if the verbal communication strategies are improperly used in the media science host program and puts forward corresponding suggestions.